THE MAKING OF LIA

My name is Aulia Halimatussadiah, my friends and readers call me Lia.

I was born in Yogyakarta (Indonesia), June 17. I’m the eldest of 3 and the only daughter of my parents.

When I was young, I want to become a writer but my parents won’t allow me. ‘For my own good’, they want me to become an Engineer. That’s how I study Information Technology for my Bachelor degree.

When I was 23 years old, I quit my job as a web developer to run my first business, an online bookstore, an Indonesian Amazon, if I may 😀

In 2010, my Co-Founders & I create NulisBuku.com, the first online self-publishing print on demand platform in Indonesia. Our community and members grow to more than 150,000 aspiring writers all over Indonesia.

In 2015, we created a VC-backed online media platform called Zetta Media, we run 11 lifestyle User Generated Content (UGC) portal with more than 7 million monthly readers. 

In 2017, as NulisBuku.com were growing, we found a need to have a digital platform to share the story. We built Storial.co, a social storytelling platform for writers to write per chapter, engage with their readers and monetize their writing per chapter. With Storial, we have more than 350,000 users, 100,000+ app download, and 500+  Intellectual Property (IP) right acquired.

As a commitment to society, I help organize meetups of the biggest digital startup community in Indonesia, StartupLokal. We were invited to Ireland in 2011 to check Irish startup ecosystem and inspired to create one of the first incubator with our amazing partners, called Project Eden. One of our startups Telunjuk.com still thrive with their price comparison engine. 

In 2011, with my co-founder, we built an effort to inspire the geek in every girl with Girls in Tech Indonesia through series of tech workshops to inspire fearless tinkering among girls. We work with Facebook Indonesia for 3 years to create Digital Marketing workshops throughout Indonesia with #WhyNot #SheMeansBusiness campaign and reached thousands of girls,   

I’m a public speaker on the topic of startup, marketing, storytelling, and wellness speaking in Indonesia and regional events.  

I wrote more than 32 books published nationwide mostly in the non-fiction genres around biographies, business, and how-tos. 

I’ve been doing thought leadership efforts using my personal platform @salsabeela gaining 12K followers on instagram, 44K followers on twitter, thousands more on Medium and Quora.

At the moment I’m looking for new opportunities in EdTech as I’ve been helping companies building their online courses & curriculum.

I love working with Founders. As a thought leadership strategist, I’m passionate in helping CxOs to build their online authority.

Talk to me to discuss collaboration.